About us
About A4Y
A4Y began long before the logo appeared.
Back in 2006, in Ukraine, we opened our first retail stores — offering women’s clothing, lingerie, and hosiery. We operated under the name “Vse Dlya Vas” (Все для Вас), which translates from Ukrainian as “All For You.”
It was more than just a store name — it was a message, a promise.
But at some point, we realized: we weren’t building our own story. We were selling someone else’s.
We never wanted to simply take ready-made garments, add a label, and call it a brand. After years of working with different suppliers, factories, and collections, we felt it deeply — something was always missing.
That’s what led to A4Y: a brand born not out of trends, but out of experience. Out of the desire to offer something that truly reflects what we ourselves had been looking for.
We wanted to present pieces that feel natural on the body — that move with you, not against you. Clothing that doesn’t demand attention, but enhances presence. Where every detail supports ease, confidence, and quiet strength.
That’s how A4Y was born. Not just a name — a mission. To speak with our own voice in the world of women’s activewear. To create space for comfort, elegance, and functionality — all woven together.
Two weeks before the war began, we filed to register our brand in Ukraine. Life changed overnight — but we didn’t stop. We relocated to the UK, completed our registration here, and slowly began again — with clarity, purpose, and a renewed sense of identity.
A4Y stands for All For You.
It’s not just clothing. It’s how we show up — for ourselves and each other.
Designed in the UK.
Shaped by experience.
Worn everywhere.