Privacy policy

Privacy Policy

Last updated: July 21, 2025

A4Y operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). A4Y is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit/debit card and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, add to cart/wishlist, purchase, return, exchange or cancel and your past transactions.
  • Communications you send to us (e.g., customer support inquiries).
  • Device information including device, browser, network details, IP address, and other identifiers.
  • Usage information regarding how and when you interact with or navigate the Services.

Personal Information Sources

  • Directly from you (e.g., account creation, site use, communications, or when you otherwise provide information).
  • Automatically through the Services (e.g., from your device, cookies, and similar technologies).
  • From our service providers (when they enable technology or process data on our behalf).
  • From partners or other third parties.

How We Use Your Personal Information

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences, send account notifications, process purchases/returns/exchanges, manage your account, arrange shipping, facilitate returns, enable reviews, and create a customized shopping experience (e.g., product recommendations). This may include using your information to better tailor and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

Customer Match & Personalized Advertising

We may share hashed versions of your contact details (such as your email address or phone number) with advertising partners like Google. This allows us to match you with your Google account and show you personalized advertising, in accordance with applicable privacy laws. These partners will not receive plain contact details and may only use the data for the purposes of providing advertising services on our behalf.

Security and Fraud Prevention

We use your information to authenticate your account; provide a secure payment and shopping experience; detect, investigate or act on suspected fraudulent, illegal, unsafe, or malicious activity; protect public safety; and secure our services. If you register an account, you are responsible for keeping your credentials safe.

Communicating with You

We use your information to provide customer support, respond to you, deliver effective services, and maintain our business relationship.

Legal Reasons

We use your information to comply with law or respond to valid legal process (including law enforcement requests), to participate in discovery or litigation, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate purposes, including:

  • With Shopify, vendors, and service providers (IT, payments, analytics, support, cloud, fulfillment, shipping).
  • With business and marketing partners to provide marketing services and advertise to you (subject to their privacy notices and your rights).
  • With your direction or consent (e.g., shipping, social media widgets, login integrations).
  • With our affiliates or within our corporate group.
  • In connection with business transactions (e.g., merger or bankruptcy), to comply with legal obligations, enforce terms, and protect rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit may be transmitted to and shared with Shopify and third parties (including outside your country) to provide and improve the Services. We may use Shopify enhanced features that rely on data from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise rights over this processing. Learn more in the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights via the Shopify Privacy Portal.

Third Party Websites and Links

The Services may link to third-party sites or platforms. We are not responsible for their privacy/security practices or the accuracy of their content. Information you provide on public or semi-public venues (including social networks) may be viewable by others. Inclusion of links does not imply endorsement unless disclosed on the Services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who provided personal information, please contact us to request deletion. As of the Effective Date, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age (as defined by applicable law).

Security and Retention of Your Information

No security measures are perfect or impenetrable; we cannot guarantee “perfect security.” Information sent to us may not be secure in transit. Please avoid unsecure channels for sensitive information.

Retention depends on factors including account maintenance, service provision, legal obligations, dispute resolution, and enforcement of applicable contracts and policies.

Your Rights and Choices

Depending on where you live and subject to legal limits, you may have some or all of the following rights:

  • Right to Access / Know information we hold about you.
  • Right to Delete personal information we maintain about you.
  • Right to Correct inaccurate personal information.
  • Right of Portability to receive a copy and request transfer to a third party (subject to exceptions).
  • Managing Communication Preferences (unsubscribe from promotional emails; you may still receive non-promotional emails about your account or orders).

If you reside in the UK or EEA (subject to local law), you may also have:

  • Right to Object / Restrict Processing for certain purposes.
  • Right to Withdraw Consent where processing relies on consent (withdrawal does not affect prior lawful processing).

You may exercise rights where indicated on the Services or by contacting us (see Contact). To learn how Shopify uses your personal information and your rights related to data processed by Shopify, visit privacy.shopify.com. We will not discriminate against you for exercising any rights. We may need to verify your identity as permitted by law. You may designate an authorized agent; we may require proof of authorization and direct identity verification.

Complaints

If you have complaints about how we process your personal information, please contact us (see Contact). Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority. For the EEA, a list of supervisory authorities is available from the European Data Protection Board (EDPB).

International Transfers

We may transfer, store and process your personal information outside your country of residence. If we transfer your personal information out of the EEA or the UK, we will rely on recognized transfer mechanisms (e.g., the European Commission’s Standard Contractual Clauses or UK equivalents), unless the destination country has been deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any available rights, please contact us:

Email: support@a4y.uk
Address: 40 Evans Terrace, WLS, SA1 6YH, GB

For purposes of applicable data protection laws, we are the data controller of your personal information.